BACKGROUND

Culinary Excellence is a luxury catering and event planning business that primarily relies on word-of-mouth marketing to attract regular clients. To expand its reach, particularly to the new generation, I have decided to redesign their website to be more user-focused and sophisticated. The goal is to enhance its appeal, attract a wider audience, and ultimately increase sales for the business.

My role:

Concept ideation, graphic design, UX research, Wireframing, Prototyping

Year: 2024

OLD DESIGN

HEAURISTIC EVALUATION

MOODBOARD