FURBIT
FURBIT
A smart pet collar aimed at enhancing the bond between pet owners and their pets. This project aims to create a seamless and intuitive experience that makes pet care easier, more accessible, and more emotionally rewarding for users. Ultimately, the goal is to offer a solution that provides peace of mind and strengthens the relationship between pets and their owners.
My role
UX Research, Persona Development, Wireframing, Prototyping, Visual Design, Usability Testing
Year: 2024
UNDERSTANDING USER’S PERSPECTIVE
WHY DO THIS HAPPEN?
RESEARCHES
A study conducted by the Pet Health Council found that 52% of pet owners report feeling guilt about leaving their pets alone during the day.
A study published in Veterinary Clinics of North America found that separation anxiety is a common condition in pets, especially dogs.
It can manifest in behaviors like destructive chewing, barking, and house soiling when pets are left alone.
According to a study published in the journal Anthrozoös, pet ownership is associated with a strong emotional bond between humans and their pets. The study emphasizes that pets are often seen as family members.
A study from Petside found that owners who used interactive video tools reported lower levels of guilt and higher levels of satisfaction with their relationship to their pets.
HOW FURBIT CAN SOLVE YOUR WORRIES…
FEATURE 1: Live Call and Translation
The live call and translation feature allows users to make voice or video calls to their pets, with sound transmitted through the collar. Users can send voice commands, see translations of their pet's responses, and engage in interactive activities like playing fetch or sending playful "threats." This feature enhances communication and deepens the bond between owners and their pets, especially for those with busy schedules.
FEATURE 2: GPS and Safe Zone
The GPS and safezone feature allows users to track their pet's location in real time and set up a virtual fence or safe zone. If the pet moves outside the designated area, the owner receives an alert, ensuring their pet’s safety. This feature offers peace of mind, especially for pets that roam freely outdoors.
FEATURE 3: Daily Activities and Health Reports
The Daily Activity and Health Report feature tracks your pet’s physical activity, sleep patterns, and overall wellness throughout the day. It provides detailed insights into their exercise levels, calorie expenditure, and health metrics, helping owners monitor their pet’s fitness and well-being. The reports are easily accessible, enabling users to make informed decisions about their pet’s care and lifestyle.
